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|---|---|---|---|
| 001 | 46636 | ||
| 003 | 0000000000 | ||
| 005 | 20250407095246.0 | ||
| 008 | 140731n 000 0 eng d | ||
| 020 | _a9789814410151 | ||
| 100 | 0 | _aO'Guinn, Thomas C. | |
| 245 | 0 | 0 |
_aAdvertising and integrated brand promotion / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 250 | _a6th edition. | ||
| 260 |
_aPasig City : _bCengage Learning Asia Pte Ltd (Philippine Branch), _c2012. |
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| 300 |
_a682 pages : _billustration ; _c23 cm. |
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| 500 | _aIncludes index. | ||
| 650 | 1 | 0 |
_aAdvertising. _2sears |
| 700 | 1 | _aAllen, Chris T. | |
| 700 | 1 | _aSemenik, Richard J. | |
| 852 | _9765.00PHP | ||
| 926 |
_aDestiny Material Type _bPaperback |
||
| 999 |
_c8918 _d8918 |
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