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| 005 | 20250407095238.0 | ||
| 008 | 140626n 000 0 eng d | ||
| 020 | _a0071235035 | ||
| 100 | 0 | _aBelch, George E. | |
| 245 | 0 | 0 |
_aAdvertising and promotions : _ban integrated marketing communications perspective / _cGeorge E. Belch and Michael A. Belch. |
| 250 | _a6th edition. | ||
| 260 |
_aBoston : _bMcGraw- Hill Book Company, _c2004. |
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| 300 |
_a779 pages : _billustrations ; _c24 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 852 | _9795.00PHP | ||
| 999 |
_c8666 _d8666 |
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