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005 | 20250407095237.0 | ||
008 | 140626n 000 0 eng d | ||
020 | _a0071253297 | ||
100 | 0 | _aZeithaml, Valerie A. | |
245 | 0 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValerie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. |
250 | _a4th edition. | ||
260 |
_aNew York : _bMcGraw- Hill Book Company, _c2006. |
||
300 |
_a708 pages : _billustrations ; _c25 cm. |
||
500 | _aIncludes index. | ||
650 | 1 | 0 |
_aCustomer Service. _2sears |
650 | 1 | 0 |
_aMarketing. _2sears |
700 | 1 | _aBitner, Mary Jo. | |
700 | 1 | _aGremler, Dwayne D. | |
852 | _9625.50PHP | ||
999 |
_c8662 _d8662 |