000 00889nam a2200229 a 4500
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005 20250407095237.0
008 140626n 000 0 eng d
020 _a0071253297
100 0 _aZeithaml, Valerie A.
245 0 0 _aServices marketing :
_bintegrating customer focus across the firm /
_cValerie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
250 _a4th edition.
260 _aNew York :
_bMcGraw- Hill Book Company,
_c2006.
300 _a708 pages :
_billustrations ;
_c25 cm.
500 _aIncludes index.
650 1 0 _aCustomer Service.
_2sears
650 1 0 _aMarketing.
_2sears
700 1 _aBitner, Mary Jo.
700 1 _aGremler, Dwayne D.
852 _9625.50PHP
999 _c8662
_d8662