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|---|---|---|---|
| 001 | 42016 | ||
| 003 | 0000000000 | ||
| 005 | 20250407094716.0 | ||
| 008 | 140602n 000 0 eng d | ||
| 020 | _a9789814392822 | ||
| 100 | 0 | _aKurtz, David L. | |
| 245 | 0 | 0 |
_aPrinciples of contemporary marketing / _cDavid L. Kurtz. |
| 250 | _a15th edition. | ||
| 260 |
_aSingapore : _bCengage Learning Asia Pte Ltd, _c2013. |
||
| 300 |
_a780 pages : _billustrations ; _c25. |
||
| 500 | _aIncludes index. | ||
| 650 | 1 | 0 |
_aMarketing. _2sears |
| 999 |
_c7751 _d7751 |
||