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| 005 | 20250407094716.0 | ||
| 008 | 060703s2008 nyua b 001 0 eng | ||
| 010 | _a 2006022082 | ||
| 020 | _a0073529826 (alk. paper) | ||
| 020 | _a9780073529820 (alk. paper) | ||
| 035 | _a(IMchF)fol11245565 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 |
_aHF5415.13 _b.M352324 2008 |
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| 082 | 0 |
_a658.8/1 _222 |
|
| 100 | 1 |
_aMullins, John W. _q(John Walker) |
|
| 245 | 0 | 0 |
_aMarketing management : _ba strategic decision-making approach / _cJohn W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. |
| 250 | _a6th edition. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc2008. |
||
| 300 |
_axxii, 533 pages : _bIllustrations ; _c26 cm. |
||
| 490 | 0 | _aMcgraw-Hill/Irwin series in marketing | |
| 500 | _aIncludes index. | ||
| 500 | _aPrevious ed. entered under title. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 1 | 0 |
_aMarketing _xManagement. |
| 700 | 1 | _aWalker, Orville C. | |
| 999 |
_c7731 _d7731 |
||