000 00749nam a2200205 a 4500
001 41334
003 0000000000
005 20250407094709.0
008 140524n 000 0 eng d
100 0 _aPeter, J. Paul
245 0 0 _aMarketing management: knowledge and skills
_cJ. Paul Peter, James H. Donnely, Jr.
250 _a6th edition
260 _aBoston
_bMcGraw- Hill
_cc2000
300 _axx, 876 pages
_billustrations
_c28 cm.
500 _aIncludes index
650 1 0 _aMarketing
_xmanagement
_2sears
650 1 0 _aMarketing
_xmanagement
_xcase studies
_2sears
700 1 _aDonnely, James Jr., H.
999 _c7536
_d7536