000			01436nam a2200253 4500
005			20250717145754.0
008			250717b |||||||| |||| 00| 0 eng d
020			_a9781032288819 (paperback)
040			_cPSAU
082			_aC 302.2072 B792 2024
100	1		_aBoyle, Michael P.
245	1		_aApplied communication research methods _b: getting started as a researcher _c/ Michael P. Boyle and Mike Schmierbach.
250			_aThird edition
260			_aNew York _b: Routledge, _cc2024.
300			_axiv, 316 pages _b: illustrations; _c25 cm.
500			_aIncludes bibliographical references and index.
520			_a1. Basic Principles of Research and a Guide to Using This Book.-- 2. Basic Concepts of Research.-- 3. Scholarly Research and the Creation of Knowledge.-- 4. Ethical Research.-- 5. Concept Explication and Measu.rement.-- 6. Sampling.-- 7. Effective Measurement.-- 8. Validity.-- 9. Studying People Quantitatively.-- 10. Studying People Qualitatively.-- 10. Analyzing Texts and Other Artifacts.-- 11. Reliability and Subjectivity.-- 12. Descriptive Statistics.-- 13. Estimation and Inference.-- 14. Bivariate and Multivariate Statistics
650	1		_aCommunication _xResearch _xMethodology.
650	1		_aSocial sciences _xResearch _xMethodology.
650	1		_aQuantitative research.
650	1		_aQualitative research.
700			_aSchmierbach, Mike _eauthor.
942			_2ddc _n0 _cBK _hC _k302.2072 _mB792 _e2024
999			_c17263 _d17263