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| 008 | 110217t20122012njua b 001 0 eng d | ||
| 010 | _a2011029304 | ||
| 020 | _a1118077555 | ||
| 020 | _a9781118077559 | ||
| 035 | _a(OCoLC)703208255 | ||
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_a658.872 _223 |
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| 100 | 1 | _aSolis, Brian | |
| 245 | 0 | 0 |
_aThe end of business as usual : _brewire the way you work to succeed in the consumer revolution / _cBrian Solis |
| 264 | 1 |
_aHoboken, N.J. : _bJohn Wiley, _c[2012] |
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| 264 | 1 | _c℗♭2012 | |
| 300 |
_axvi, 304 pages : _billustrations ; _c24 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 284-293) and index | ||
| 505 | 0 |
_gForeword / _rKatie Couric -- _t(R)evolution: how Internet culture has created a new era of social consumerism -- _tQuiet riot: the information divide and the cultural revolution -- _tYouthquake: millenials shake up the digital lifestyle -- _tMedium is no longer the message -- _tAttention deficit crises and information scarcity -- _tEvolution of the network economy and the human network -- _tNextwork: defining tomorrow's information network -- _tYour audience is now an audience of audiences with audiences -- _tConvergence: the intersection of media and the human network -- _tMeasures of digital influence and social capital: from nobody to somebody -- _tDawn of connected consumerism -- _tRise of collective commerce -- _tCreating magical experiences -- _tBrands are no longer created, they're co-created -- _tReinventing the brand and sales cycle for a new genre of connected commerce -- _tAspiring to reach beyond conformity to inspire customers -- _tLast mile: the future of business is defined through shared experiences -- _tCulture code: when culture and social responsibility become market differentiators -- _tAdaptive business models: uniting customers and employees to build the business of tomorrow, today -- _tChange is in the air: the inevitable march toward change management -- _tWhat's next? The evolution of business from adaptive to predictive |
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| 520 |
_a"Today's biggest trends --the mobile web, social media, real-time-- are forcing us to rewire the way we think, act, and run our businesses. They have produced a global culture, shrinking the world one tweet at a time. These new tools have created an ever expanding "Egosystem," in which we all believe our lives deserve 24-hour broadcasts. Now, everyday people are looking to understand what is going on as a result of the social and mobile web. Educators are looking to connect with their students and business leaders are seeking to steer the company toward a new generation of customers. Are we in the age of enlightenment or are we lost in translation? Solis's The End of Business As Usual explores each layer of this complex world from the government to the everyday consumer, defining this social and business upheaval"-- _cProvided by publisher |
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| 650 | 1 | 0 | _aConsumer behavior |
| 650 | 1 | 0 | _aCustomer relations |
| 650 | 1 | 0 |
_aInformation technology _xManagement |
| 650 | 1 | 0 |
_aInternet marketing _xSocial aspects |
| 650 | 1 | 0 |
_aManagement _xSocial aspects |
| 650 | 1 | 0 | _aSocial media |
| 999 |
_c16979 _d16979 |
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