000			01906cam a2200313 a 4500
001			137219
003			0000000000
005			20250408094755.0
008			060724s2006 ilua 000 0 eng
010			_a2006024165
020			_a1419593331
020			_a9781419593338
035			_a(OCoLC)70698934
035			_a(OCoLC)70698934
040			_aDLC _beng _cDLC _dYDX _dBAKER _dJAI _dYDXCP _dVP@ _dBTCTA _dHEBIS _dDEBBG _dTXBXL _dGBVCP _dOCLCF _dOCLCO _dI8M _dOCLCQ _dOCLCO _dCNGUL _dCNUTO _dCCE _dUAB _dUZ0 _dZ5A _dPHUST _dG3T _dOCLCA _dOCLCQ _dCSJ _dOCLCQ _dOKX _dGOU _dTKN _dCRU _dCPO _dFIC _dMHH _dJDP _dINT _dH4N _dBGU _dCWF _dAU@ _dOCLCO _dCWI _dEZC _dOL$ _dLMJ _dNJT _dOCLCQ _dOCLCO _dOCLCQ _dOCLCA _dIL4J6 _dOCLCO _dOXJ
050		0	_aHF5827.95 _b.S47 2006
060		4	_aW 80 S487w 2006
082	0		_a659.13/3 _222
100	1		_aSernovitz, Andy
245	0	0	_aWord of mouth marketing : _bhow smart companies get people talking / _cAndy Sernovitz
260			_aChicago, IL : _bKaplan Pub., _c℗♭2006
300			_axxix, 184 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
505	0		_aWhat Is Word of Mouth Marketing? -- Deep Stuff: Six Big Ideas -- The World of Mouth Marketing Manifesto -- Talkers: Who Will Tell Their Friends Abut You? -- Topics: What Will They Talk About? -- Tools: How Can You Help the Message Travel? -- Talking Part: How Can You Join the Conversation? -- Tracking: What Are People Saying About You? -- Sixteen Sure-Thing, Must-Do, Awfully Esay Word of Mouth Marketing Techniques -- Choose to Be Good
520			_aLearn the five essential steps that make word of mouth work and everything you need to know to get started using them. Understand the real purpose of blogs, communities, viral e-mail, evangelists and buzz--when to use them and how simple it is to make them work
650	1	0	_aWord-of-mouth advertising
999			_c16967 _d16967