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100	0		_aZapatos, Veluz S.
245	0	0	_aStylistic analysis of advertising posts based on instagram captions of local cosmetic brands _h[manuscript] / _cVeluz, S. Zapatos.
260			_aMagalang, Pampanga : _bPampanga State Agricultural University, _cFebruary 2022.
300			_a107 leaves ; _c28 cm. + 1 computer disc (4 3/4 in.)
500			_aABSTRACT Thesis Title: Stylistic Analysis of Advertising Posts based on Instagram Captions of Local Cosmetic Brands Author: Veluz S. Zapatos Adviser: Ms. Annabelle Galang-Sanchez In today's society, many people depend on social media to purchase things online. According to Dollarhide (2021), one of the largest social media networks is Instagram, which has 1.22 billion users worldwide. Therefore, many companies use Instagram to advertise their products. This study used data from five local cosmetics companies in the Philippines that use Instagram to advertise their products. 25 captions from Careline Cosmetics, Colourette Cosmetics, Sunnies Face, Happy Skin Cosmetics, and blk Cosmetics were used as the corpus of this study. In conducting this study, the researcher defined and focused on the four levels of language by Verdonk which are: graphology, phonology, lexical, and syntax in the data that were collected. These levels of language create particular textual patterns to provoke and give a representational effect to the reader. Moreover, 25 comments were also collected to identify the reactions of the netizens from the use of linguistic features by analyzing the comments that the netizens give toward the caption. Results showed that phonological feature was the most used linguistic feature in the Instagram captions of local cosmetics brands. However, even if a certain linguistic feature appeared more than the other it does not mean that it was more effective in making the advertising post more noticeable to the readers. Each linguistic feature plays a significant role in attention-grabbing, giving more detail to the captions, and persuading the readers in buying their products.
700	1		_aParas, Donnah Leah V., _eAdviser.
999			_c16108 _d16108