000			04402cam a22004338i 4500
001			132094
003			0000000000
005			20250408094525.0
006			s r n 0 0
008			181005s2019 enk b 001 0 eng c
010			_a 2018042344
020			_a9781138121270 (hardback : alk. paper)
020			_a9781138121294 (pbk. : alk. paper)
020			_z9781315651026 (ebk.)
035			_a(OCoLC)NEW
035			_a20702521
040			_aLBSOR/DLC _beng _erda _cLBSOR
042			_apcc
050		0	_aG155.A1 _bF92 2019
082	0		_a910.68/8 _223
100	1		_aFyall, Alan, _eauthor.
245	0	0	_aMarketing for tourism and hospitality : _bcollaboration, technology and experiences / _cAlan Fyall, Patrick Legohérel, Isabelle Frochot and Youcheng Wang.
263			_a1901
264		1	_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2019.
300			_axxvi, 594 pages : _bIllustrations, color ; _c25 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aRevisiting traditional approaches to the marketing of tourism and hospitality / Alan Fyall and Kenneth Deptula -- The need for change: the dynamics of the global tourism and hospitality industry / Alan Fyall -- Collaboration, technology and experiences: drivers for change in the marketing of tourism and hospitality / Alan Fyall and Kenneth Deptula -- Collaboration marketing: partnerships, networks and relationships / Alan Fyall and Kenneth Deptula -- Technology and marketing: social media and beyond / Youcheng Wang -- Experiential marketing: a question of co-creation / Isabelle Frochot -- New trends in tourism and hospitality consumption / Isabelle Frochot -- Services characteristics and processes / Isabelle Frochot -- Looking beyond quality / Isabelle Frochot -- Delving deep into the experience / Isabelle Frochot -- Consumer intelligence searching: emerging tools, methodologies, and techniques / Isabelle Frochot -- Marketing strategy / Patrick Legohérel -- Market segmentation, targeting and positioning / Patrick Legohérel -- International marketing strategy / Patrick Legohérel -- Marketing destinations / Youcheng Wang -- Innovation and new tourism and hospitality products, services and experiences / Patrick Legohérel -- Pricing and revenue management / Patrick Legohérel -- Image and branding / Youcheng Wang -- Customer relationship management: loyalty and social networks / Patrick Legohérel -- Channels of distribution / Youcheng Wang -- Media, public relations and marketing communications / Youcheng Wang -- The future of tourism and hospitality marketing / Alan Fyall.
520			_a"The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes"-- _cProvided by publisher.
650	1	0	_aHospitality industry _xMarketing.
650	1	0	_aTourism _xMarketing.
700	1		_aFrochot, Isabelle, _eauthor.
700	1		_aLegohérel, Patrick, _eauthor.
700	1		_aWang, Youcheng., _eauthor.
776	0	8	_iOnline version: _aFyall, Alan, author. _tMarketing for tourism and hospitality _dAbingdon, Oxon ; New York, NY : Routledge, 2019 _z9781315651026 _w(DLC) 2018055559
852			_96795.00PHP
999			_c15236 _d15236