| 000 | 01387cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 88883 | ||
| 003 | 0000000000 | ||
| 005 | 20250408093714.0 | ||
| 008 | 050722s2006 ohua b 001 0 eng | ||
| 010 | _a 2005618469 | ||
| 020 | _a032422155X | ||
| 035 | _a14049219 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 |
_aHF5415 _b.L2624 2006b |
|
| 082 | 0 |
_a658.8 _222 |
|
| 100 | 1 | _aLamb, Charles W. | |
| 245 | 0 | 0 |
_aMarketing / _cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. |
| 250 | _aEight edition. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _cc2006. |
||
| 300 |
_axxxii, 736 pages : _bcolored illustration ; _c28 cm. |
||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references (p. 702-717) and index. | ||
| 650 | 1 | 0 | _aMarketing. |
| 650 | 1 | 0 |
_aMarketing _xManagement. |
| 700 | 1 | _aHair, Joseph F. | |
| 700 | 1 | _aMcDaniel, Carl D. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1514/2005618469-t.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1514/2005618469-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1514/2005618469-d.html |
| 999 |
_c12126 _d12126 |
||