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| 008 | 051102s2013 maua b 001 0 eng | ||
| 020 | _a9780073137636 | ||
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_aHF5415.13 _b.P387 2007 |
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| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 0 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | _aEleventh edition | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill Education _cc2013 |
||
| 300 |
_axvii, 796 pages _billustration ; _c26 cm. |
||
| 500 | _aIncludes index | ||
| 504 | _aIncludes bibliographical references (p. 789-795) and indexes. | ||
| 650 | 1 | 0 |
_aMarketing _xManagement. |
| 650 | 1 | 0 |
_aMarketing _xManagement _vCase studies. |
| 700 | 1 | _aDonnelly, James H. Jr. | |
| 852 | _91010.00PHP | ||
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