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008 981207s2000 njua b 001 0 eng
010 _a98052099
015 _aGB99-X5318
020 _a0130122173
020 _a0130156841
020 _a9780130122179
020 _a9780130156846
035 _a(OCoLC)40489129
035 _a(OCoLC)40489129
040 _aDLC
_beng
_cDLC
_dUKM
_dC#P
_dBAKER
_dBTCTA
_dYDXCP
_dZWZ
_dHEBIS
_dEXW
_dOCLCQ
_dOG#
_dOCLCF
_dBSC
092 _a658.8
_bK87m, 2000
100 1 _aKotler, Philip.
245 0 0 _aMarketing management /
_cPhilip Kotler.
250 _aMillennium ed.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_cc2000.
300 _axxxii, 718, [32] p. :
_bcol. ill. ;
_c26 cm.
490 0 _aThe Prentice Hall international series in marketing.
490 0 _aUniversity of Phoenix special edition series.
504 _aIncludes bibliographical references and indexes.
505 0 _tUnderstanding Marketing Management --
_tMarketing in the Twenty-First Century --
_tMarketing Tasks --
_tMarketing Concepts and Tools --
_tCompany Orientations Toward the Marketplace --
_tHow Business and Marketing Are Changing --
_tBuilding Customer Satisfaction, Value, and Retention --
_tDefining Customer Value and Satisfaction --
_tThe Nature of High-Performance Businesses --
_tDelivering Customer Value and Satisfaction --
_tAttracting and Retaining Customers --
_tCustomer Profitability: The Ultimate Test --
_tImplementing Total Quality Management --
_tWinning Markets: Market-Oriented Strategic Planning --
_tCorporate and Division Strategic Planning --
_tBusiness Strategic Planning --
_tThe Marketing Process --
_tProduct Planning: The Nature and Contents of a Marketing Plan --
_tMarketing Planning for the Twenty-First Century --
_tAnalyzing Marketing Opportunities --
_tGathering Information and Measuring Market Demand --
_tThe Components of a Modern Marketing Information System --
_tInternal Records System --
_tMarketing Intelligence System --
_tMarketing Research System --
_tMarketing Decision Support System --
_tAn Overview of Forecasting and Demand Measurement --
_tScanning The Marketing Environment --
_tAnalyzing Needs and Trends in the Macroenvironment --
_tIdentifying and Responding to the Major Macroenvironment Forces --
_tAnalyzing Consumer Markets and Buyer Behavior --
_tA Model of Consumer Behavior --
_tThe Major Factors Influencing Buyer Behavior --
_tThe Buying Decision Process --
_tThe Stages of the Buying Decision Process --
_tAnalyzing Business Markets and Business Buying Behavior.
650 1 0 _aMarketing
_xManagement.
830 0 _aPrentice Hall international series in marketing.
830 0 _aUniversity of Phoenix special edition series.
999 _c11240
_d11240