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020 | _a0130122173 | ||
020 | _a0130156841 | ||
020 | _a9780130122179 | ||
020 | _a9780130156846 | ||
035 | _a(OCoLC)40489129 | ||
035 | _a(OCoLC)40489129 | ||
040 |
_aDLC _beng _cDLC _dUKM _dC#P _dBAKER _dBTCTA _dYDXCP _dZWZ _dHEBIS _dEXW _dOCLCQ _dOG# _dOCLCF _dBSC |
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092 |
_a658.8 _bK87m, 2000 |
||
100 | 1 | _aKotler, Philip. | |
245 | 0 | 0 |
_aMarketing management / _cPhilip Kotler. |
250 | _aMillennium ed. | ||
260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2000. |
||
300 |
_axxxii, 718, [32] p. : _bcol. ill. ; _c26 cm. |
||
490 | 0 | _aThe Prentice Hall international series in marketing. | |
490 | 0 | _aUniversity of Phoenix special edition series. | |
504 | _aIncludes bibliographical references and indexes. | ||
505 | 0 |
_tUnderstanding Marketing Management -- _tMarketing in the Twenty-First Century -- _tMarketing Tasks -- _tMarketing Concepts and Tools -- _tCompany Orientations Toward the Marketplace -- _tHow Business and Marketing Are Changing -- _tBuilding Customer Satisfaction, Value, and Retention -- _tDefining Customer Value and Satisfaction -- _tThe Nature of High-Performance Businesses -- _tDelivering Customer Value and Satisfaction -- _tAttracting and Retaining Customers -- _tCustomer Profitability: The Ultimate Test -- _tImplementing Total Quality Management -- _tWinning Markets: Market-Oriented Strategic Planning -- _tCorporate and Division Strategic Planning -- _tBusiness Strategic Planning -- _tThe Marketing Process -- _tProduct Planning: The Nature and Contents of a Marketing Plan -- _tMarketing Planning for the Twenty-First Century -- _tAnalyzing Marketing Opportunities -- _tGathering Information and Measuring Market Demand -- _tThe Components of a Modern Marketing Information System -- _tInternal Records System -- _tMarketing Intelligence System -- _tMarketing Research System -- _tMarketing Decision Support System -- _tAn Overview of Forecasting and Demand Measurement -- _tScanning The Marketing Environment -- _tAnalyzing Needs and Trends in the Macroenvironment -- _tIdentifying and Responding to the Major Macroenvironment Forces -- _tAnalyzing Consumer Markets and Buyer Behavior -- _tA Model of Consumer Behavior -- _tThe Major Factors Influencing Buyer Behavior -- _tThe Buying Decision Process -- _tThe Stages of the Buying Decision Process -- _tAnalyzing Business Markets and Business Buying Behavior. |
|
650 | 1 | 0 |
_aMarketing _xManagement. |
830 | 0 | _aPrentice Hall international series in marketing. | |
830 | 0 | _aUniversity of Phoenix special edition series. | |
999 |
_c11240 _d11240 |