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Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis.

By: Contributor(s): Material type: TextTextSeries: Cengage series in mass communication and journalism | Cengage series in mass communication and journalismPublisher: Stamford, CT : Cengage Learning, [2015]Publisher: ©2015Edition: Seventh editionDescription: xxi, 408 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1285052072 (pbk.)
  • 9781285052076 (pbk.)
Subject(s): DDC classification:
  • 302.2301 23
LOC classification:
  • P90 .B285 2015
Contents:
Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books PSAU OLM Circulation/Reserved R 302.2301 B22 2015 (Browse shelf(Opens below)) 1 Available PSAU39275

Includes bibliographical references (pages 371-396) and index.

Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.

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