Services marketing : integrating customer focus across the firm / Valerie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

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Material type: Text

TextPublication details: New York : McGraw- Hill Book Company, 2006.Edition: 4th editionDescription: 708 pages : illustrations ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	PSAU OLM Circulation/Reserved	GS-C 658.8 Z37 2006 (Browse shelf(Opens below))	Available	PSAU34759

Includes index.

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