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Applied communication research methods : getting started as a researcher / Michael P. Boyle and Mike Schmierbach.

By: Contributor(s): Material type: TextTextPublication details: New York : Routledge, c2024.Edition: Third editionDescription: xiv, 316 pages : illustrations; 25 cmISBN:
  • 9781032288819 (paperback)
Subject(s): DDC classification:
  • C 302.2072 B792 2024
Summary: 1. Basic Principles of Research and a Guide to Using This Book.-- 2. Basic Concepts of Research.-- 3. Scholarly Research and the Creation of Knowledge.-- 4. Ethical Research.-- 5. Concept Explication and Measu.rement.-- 6. Sampling.-- 7. Effective Measurement.-- 8. Validity.-- 9. Studying People Quantitatively.-- 10. Studying People Qualitatively.-- 10. Analyzing Texts and Other Artifacts.-- 11. Reliability and Subjectivity.-- 12. Descriptive Statistics.-- 13. Estimation and Inference.-- 14. Bivariate and Multivariate Statistics
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Item type Current library Call number Copy number Status Barcode
Books PSAU OLM Circulation/Reserved C 302.2072 B792 2024 (Browse shelf(Opens below)) 1 Available PSAU42409

Includes bibliographical references and index.

1. Basic Principles of Research and a Guide to Using This Book.-- 2. Basic Concepts of Research.-- 3. Scholarly Research and the Creation of Knowledge.-- 4. Ethical Research.-- 5. Concept Explication and Measu.rement.-- 6. Sampling.-- 7. Effective Measurement.-- 8. Validity.-- 9. Studying People Quantitatively.-- 10. Studying People Qualitatively.-- 10. Analyzing Texts and Other Artifacts.-- 11. Reliability and Subjectivity.-- 12. Descriptive Statistics.-- 13. Estimation and Inference.-- 14. Bivariate and Multivariate Statistics

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