ABSTRACT TITLE COMPARATIVE STUDY OF MAGALANG AUTHOR ADVISER SCHOOL SPC CATTLE FARM REYNALDO VICENTE MENDOZA JR FERNANDO C. PANGILINAN, M.B.M. PAMPANGA STATE AGRICULTURAL UNIVERSITY DEGREE BACHELOR OF SCIENCE IN AGRICULTURAL BUSINESS YEAR COMPLETED JUNE 2023 The study was conducted at Magalang SPC Cattle Farn located at Sta. Maria, Magalang, Pampanga. The study provides information concerning the management practices in terms of organization, investrments, productíon, marketíng, and finance. For aspíring future entrepreneurs especially in "Cattle Farming" this study provides information that míght be needed in putting up the business. For future researchers, thís will serve as a reference material to those who want to undertake simílar studies. Primary and secondary data were used in this study. The primary data were gathered to the means of personal interview of the operating manager and other staff SPC Magalang Cattle Farm. To be specific, the information was been gathered be the areas of (1) Organization, that consists of organizational charts and their duties and responsibilities, the wages and salaries, the compensation and benefits, and hiring of laborers; (2) Investment, which consists of initial or starting capital and its utilízatíon; (3) Production, which consists the production, the volume and cost of service inputs and technology; (4) Marketing, which consists of 7c's; and (5) Finance, which consists of income statement and statement of financíal position. Secondary data were gathered from the data available on the internet, books, or other readíng materíials at PSAU Library. Identification and problem analysis were done regarding the production and marketing of the farm. The following are the problem encountered by the farm; (1) in production, (a) Late delivery of cattle and (b) Insufficient supply of corm silage. (2) In marketing, (a) Lack of Marketing Strategy. Alternative courses of action are formulated and evaluated to determine a possible solution to recommend for the problem given. Based on evaluation, the following are recommended to ímprove the operation and production of Magalang SPC Cattle Farm; for production, in the problem number 1, the researcher recommends finding another seller of cattle inside the country. In problem number 2, the researcher recommends they will go to the other nearby province. For marketing, in the problem number 1, the researcher recommends the business should have promotional materials. (1) The researcher recommends that the cattle manure be marketed as well in order to generate additional income, (2) The researcher suggests using biogas to reduce the odor of the cattle farm, (3) The researcher recommends that the business should have a CSR.