ABSTRACT TITLE : DOYN' CELL UNLI LUGAW AUTHOR ADVISER SCHOOL DEGREE YEAR COMPLETED : JUNE 2023 An Entrepreneurial Training Report : DAYRIT, VIRGINIA G. : GEENA H. PINGOL Ph.D. : PAMPANGA STATE AGRICULTURAL UNIVERSITY : BACHELOR OF SCIENCE IN ENTREPRENEURSHIP DOY n CELL UNLI LUGAW is located near St. Paul Montessori School, Purok 2 San Antonio Concepcion, Tarlac, and its operating hours are Mondays to Saturdays between 7:00 am to 8:00 pm. The business fim was named "Doy n' Cell Unli lugaw" with a tagline "Dika sakin mabibitin". The Doy n' Cell Unli lugaw offers porridge in town. The primary ingredients of Lugaw are rice, water, and salt. They usually serve it with unique side dishes, and additional ingredients include egg, isaw ng manok (chicken intestines), dugo ng manok (chicken blood), Lechon kawali, tofu, and like. The initial investment of the owner was Php 25,000. The issues she ran with were (1) still a new business, and she needed to put more effort into it; (2) she needed more time to gain experience and build a reputation. (3) The product is perishable, so it will not last in the fridge for a long time. (4) There are many competitors in the market. In that case, it is not easy to acquire customers. The entrepreneur's solutions were as follows: (1) All the information needed is available on the internet, making it casy to know more about the business(2)The store is located on Main Road. Hence, it is visible to the customer; in this case, it is easy to build the business's name. (3) Estimating all the ingredients used in the product will avoid spoilage.(4) Very competitive price.