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Nontraditional media in marketing and advertising / Robyn Blakeman, University of Tennessee at Knoxville.

By: Material type: TextTextPublication details: Los Angeles : SAGE, 2014.; ©2014.Description: vii, 255 pages : illustrations ; 23 cmISBN:
  • 9781412997614 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8/7 23
LOC classification:
  • HF5415 .B455697 2014
Contents:
Defining nontraditioinal media -- Marketing and advertising planning for nontraditional media -- Guerrilla marketing -- The nontraditional use of traditional media vehicles -- Nontraditional media -- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales promotion -- The most unusual of all are often the most memorable -- Glossary -- Bibliography -- Index -- About the author.
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Holdings
Item type Current library Call number Status Barcode
Books PSAU OLM Circulation/Reserved C 658.87 B63 2014 (Browse shelf(Opens below)) Available PSAU39198

Includes bibliographical references and index.

Includes bibliographical references and index.

Defining nontraditioinal media -- Marketing and advertising planning for nontraditional media -- Guerrilla marketing -- The nontraditional use of traditional media vehicles -- Nontraditional media -- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales promotion -- The most unusual of all are often the most memorable -- Glossary -- Bibliography -- Index -- About the author.

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