TY  - BOOK
AU  - Ramaswamy, V S.
AU  - Namakumari,S.
TI  - Marketing management
SN  - 9781259026416
PY  - 2013///
CY  - New Delhi
PB  - McGraw-Hill Educaton (India)
KW  - Marketing
KW  - Management
KW  - sears
N1  - Includes bibliographical references and index
ER  -