Ramaswamy, V S. <br/><br/>
Marketing management / 
V S Ramaswamy, S Namakumari. 
 - Fifth edition. 
 - New Delhi :  McGraw-Hill Educaton (India),  2013. 
 - xlv, 788 pages :  illustration ;  28 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781259026416 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.