Woodward, Jeannette.

Creating the customer-driven academic library / Jeannette Woodward. - Chicago : American Library Association, 2011. - xi, 194 pages ; 23 cm.

Includes bibliographical references and index.

9789746522144


Academic libraries--Marketing.
Academic libraries--Public relations.
Academic libraries--Space utilization--Social aspects.
Academic libraries--United States.
Public services (Libraries)