Pereda, Pedrito Real. Principles of marketing / Pedrito Real Pereda, Purisima Pedrialva Pereda, Vicente M. Castillo. - Intramuros, Manila : Mindshapers Company Incorporated, 2014. - x, 275 pages ; 23. References: p.275. ISBN: 9789719905752 Subjects--Topical Terms: Marketing.