TY  - BOOK
AU  - O'Guinn, Thomas C.
AU  - Allen,Chris T.
AU  - Semenik,Richard J.
TI  - Advertising and integrated brand promotion
SN  - 9789814410151
PY  - 2012///
CY  - Pasig City
PB  - Cengage Learning Asia Pte Ltd (Philippine Branch)
KW  - Advertising
KW  - sears
N1  - Includes index
ER  -