O'Guinn, Thomas C. <br/><br/>
Advertising and integrated brand promotion / 
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 
 - 6th edition. 
 - Pasig City :  Cengage Learning Asia Pte Ltd (Philippine Branch),  2012. 
 - 682 pages :  illustration ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789814410151 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.