TY  - BOOK
AU  - Garroviollas, Eduardo P.
TI  - Out- of- the- box marketing principles that work and make sense /: for marketing students, faculty, and practitioners 
PY  - 2013///
CY  - Mandaluyong City
PB  - Books Atbp. Publishing Corporation
KW  - Marketing
KW  - sears
N1  - Includes bibliographical references
ER  -