Garroviollas, Eduardo P. <br/><br/>
Out- of- the- box marketing principles that work and make sense / :  for marketing students, faculty, and practitioners / 
Eduardo P. Garrovillas. 
 - Mandaluyong City :  Books Atbp. Publishing Corporation,  2013. 
 - xxvi, 257 pages :  illustrations ;  22 cm. 
<br/><br/> Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.