Belch, George E. <br/><br/>
Advertising and promotions :  an integrated marketing communications perspective / 
George E. Belch and Michael A. Belch. 
 - 6th edition. 
 - Boston :  McGraw- Hill Book Company,  2004. 
 - 779 pages :  illustrations ;  24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0071235035