International marketing /
Philip R. Cateora, John L. Graham.
- 12th edition.
- Boston : McGraw-Hill/Irwin, c2005.
- xxxiii, 697 pages : illustrations, maps ; 29 cm. + 1 CD-ROM (4 3/4 in.)
- McGraw-Hill/Irwin series in marketing .
- McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and indexes.
0072833718 (alk. paper)
2003064164
Export marketing. International business enterprises.