Roberto, Eduardo L. <br/><br/>
Applied marketing research. 

 - Quezon City :  Ateneo De Manila at the University Press,  1987. 
 - 292 pages ;  22 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9711130645 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.