TY  - BOOK
AU  - Schoell, William F.
TI  - Marketing: contemporary concepts and practices 
SN  - 0205156029
PY  - 1995///
CY  - New Jersey
PB  - Prentice Hall, Englewood Cliffs
KW  - Marketing
KW  - sears
N1  - Includes index
ER  -