Schoell, William F. <br/><br/>
Marketing :  contemporary concepts and practices / 
William F. Schoell, Joseph P. Guiltinan. 
 - 6th edition. 
 - New Jersey :  Prentice Hall, Englewood Cliffs,  1995. 
 - 762 pages :  illustrations ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0205156029 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.