Principles of marketing :  an asian perspective / 
Philip Kotler...[and others.]. 
 - Singapore :  Pearson Education South Asia Pte. Ltd,  2005. 
 - 535 pages :  illustrations ;  27 cm. 
<br/><br/><label>ISBN: </label>0131234390 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.