Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler and Gary Armstrong. 
 - 9th edition. 
 - New Jersey :  Prentice Hall, Incorporated,  2001. 
 - 785 pages :  illustrations ;  28 cm. 
<br/><br/><label>ISBN: </label>0130283290 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.