Evans, Joel R. <br/><br/>
Marketing, 10e :  marketing in the 21st century / 
Joel R. Evans, Barry Berman. 
 - Australia :  Thomson Learning,  c2007. 
 - xxvi, 702 pages :  illustrations ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0759391556 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.