Evans, Joel R. <br/><br/>
Essentials of marketing / 
Joel R. Evans, Barry Berman. 
 - New York :  McMillan Publishing Company,  c1984. 
 - XX1, 538 pages :  illustrations ;  25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>002334590X