Kurtz, David L. <br/><br/>
Principles of contemporary marketing / 
David L. Kurtz. 
 - 15th edition. 
 - Singapore :  Cengage Learning Asia Pte Ltd,  2013. 
 - 780 pages :  illustrations ;  25. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789814392822 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.