TY  - BOOK
AU  - Mullins,John W.
AU  - Walker,Orville C.
TI  - Marketing management: a strategic decision-making approach 
T2  - Mcgraw-Hill/Irwin series in marketing
SN  - 0073529826 (alk. paper)
AV  - HF5415.13 .M352324 2008
U1  - 658.8/1 22
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes index; Previous ed. entered under title; Includes bibliographical references and index
ER  -