Mullins, John W.

Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. - 6th edition. - New York : McGraw-Hill, c2008. - xxii, 533 pages : Illustrations ; 26 cm. - Mcgraw-Hill/Irwin series in marketing .

Includes index. Previous ed. entered under title.

Includes bibliographical references and index.

0073529826 (alk. paper) 9780073529820 (alk. paper)

2006022082


Marketing--Management.

HF5415.13 / .M352324 2008

658.8/1