Green, Paul E. <br/><br/>
Research for marketing decisions / 
Paul E. Green, Donald S. Tull. 
 - 4th edition 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1978. 
 - xiii, 673 pages  illustrations  24 cm. 
 - Prentice-Hall international series in management .
<br/><br/> Includes index. 
<br/><br/>Bibliography: p.645-658. 
<br/><br/><label>ISBN: </label>0137741588 : 
<br/><br/><label>LCCN: </label>77024414 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .G68 1978 
<br/><br/><label>Dewey Class. No.: </label>658.8/3