TY  - BOOK
AU  - Peter, J. Paul
AU  - Donnely,James Jr,H.
TI  - Marketing management: knowledge and skills
PY  - 2000///
CY  - Boston
PB  - McGraw- Hill
KW  - Marketing
KW  - management
KW  - sears
KW  - case studies
N1  - Includes index
ER  -