Peter, J. Paul <br/><br/>
Marketing management: knowledge and skills 
J. Paul Peter, James H. Donnely, Jr. 
 - 6th edition 
 - Boston  McGraw- Hill  c2000 
 - xx, 876 pages  illustrations  28 cm. 
<br/><br/> Includes index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--management<br/>Marketing--management--case studies