Wheelen, Thomas L.

Strategic management and business policy / Thomas L. Wheelen, J. David Hunger. - 9th edition. - Upper Saddle River, New Jersey : Pearson Prentice Hall, c2004. - 354 pages : illustrations ; 27 cm.

Various multi-media instructional aids, including a Web site, are available to supplement the text.

Includes bibliographical references and index.


Strategic planning.
Strategic planning--Case studies.

HD30.28 / .W43 2004

658.4/012