TY  - BOOK
AU  - Crisostomo, Isabelo T.
TI  - Advertising: background, theory and practice 
SN  - 9710854992
PY  - 1993///
CY  - Mandaluyong City
PB  - National Book Store
KW  - Advertising
KW  - sears
N1  - Includes index
ER  -