Lao, Felix Jr. M. <br/><br/>
Principles of marketing / 
Felix M. Lao, Jr. 
 - 1st edition. 
 - Pasig City :  Anvil Publication Incorporated,  c2001. 
 - 293 pages :  illustration ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9712711242 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Sales management.