TY  - BOOK
AU  - Lao, Felix Jr. M.
TI  - Marketing cases: using the case study method 
PY  - 1997///
CY  - Pasig City
PB  - Anvil Publishing Incorporated
KW  - Marketing strategy
KW  - case studies
KW  - sears
KW  - Marketing
N1  - Includes bibliographical references
ER  -