Lao, Felix Jr. M. <br/><br/>
Marketing cases :  using the case study method / 
Felix M. Lao, Jr. 
 - Pasig City :  Anvil Publishing Incorporated,  c1997. 
 - v, 588 pages :  illustration ;  23 cm. 
<br/><br/> Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing strategy--case studies.<br/>Marketing.