Go, Josiah. <br/><br/>
Contemporary marketing strategy in the Philippine setting / 
Josiah Go. 
 - updated edition. 
 -  Philippine Marketing & Association of Marketing Educators,  c1996. 
 - 197 pages ;  22 cm. 
<br/><br/> References: page 175-176. 
<br/><br/><label>ISBN: </label>9719130792 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing strategy.