TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9789810698591
U1  - C 658.8 K848 2008 
PY  - 2008///
CY  - Singapore
PB  - Pearson Education
KW  - Marketing
KW  - sears
ER  -